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Case studies



Visualization Strategist 
for Mindset

Hi, I'm
Christi Powell

Christi Powell
Visualization Strategist

Here's my official (AKA FANCY) Bio

Christi Powell is a visualization strategist who empowers athletes and high-performance individuals to achieve peak performance by leveraging neuroplasticity in their mindset. With a background in visualization and over 15 years working for global brands in advertising, she understands the key to unlocking your true potential lies in mastering the mental game.

Christi’s proprietary methodology helps her clients develop and deploy a regimen of highly personalized strategies and visualizations designed to help them feel in control while adapting to unexpected situations. By drawing on her athletic instinct, intuition, and extensive experience as a Creative Director leading and writing copy for global brands, Christi quickly finds the right words and images to empower high performers to conquer inner barriers and build confidence from the inside out, essential to long-term success.

Christi offers both 1:1 consulting and group education, including travel to clients' cities and competition for in person support.

Clients include World, International and Olympic competitors, as well as
Road to Gold Training Camps featuring Olympic medalist Gracie Gold.

“In order to do something you've never done, 
you have to try something you've never tried”

Conflict resolution


Advocating for yourself

Self worth

Mindset reframing

Goal creation


injury mental blocks

Building element consistency

visualization techniques

And so much more...

James Hernandez

 I don't even know if I'd gotten to the competition if it wasn't for the sessions with Christi

What’s valuable about what Christi does, is recognizing that we are not robots. We are people. People naturally just go up and down. You wake up in a pretty much a different mood every day. Your body tends to follow your mind and our sport is massively mental. She gives you different tactics like visualization, mood charts and nonverbal communication tools for different situations that has strengthened my partnership in ice dance. These tools have been helpful to create deeper understanding and communication between my partner and me, allowing us to navigate the challenges of competition as a united front. 

One of the worst things that can happen, happened at probably one of the worst times. But I learned tools through her and only her to be able to actually continue with my life and not let everything amalgamate into a mess. We skated the best ever we ever have and we finished fourth at Junior Worlds. And I don't even know if I'd gotten to the competition if it wasn't for the sessions with Christi in those times. 

Jessica Nicosia, Ph.d 

Invaluable life lessons and a newfound sense of self-awareness and confidence

I began working with Christi after seeing some of her work with the Road to Gold program on Instagram. As a researcher and neuroscientist myself, I began reading up on the science behind visualization and was compelled by the evidence to add it to my skating regimen. Christi was quick to get a read on me as an individual and was able to adapt our sessions and her techniques to my specific needs. I went from popping, on average, 4/7 jumps in my program to being able to do consistent run-throughs rotating, on average, 6/7 jumps and leave the ice feeling a sense of accomplishment and self-satisfaction. I rely on her visualization recordings to get me relaxed and focused before I skate and can hear her saying “emotions aren’t logical” and “adapt to the chaos confidently” every time I feel my performance anxiety start to creep back up. Christi is a rose among thorns in the skating world and our sessions together provided me with invaluable life lessons and a newfound sense of self-awareness and confidence.


Emily Hotchkiss

Skills that will help her throughout her entire life.

Since Carly began working with Christi, Carly has made huge positive improvements in her mindset and competitions. Carly hated to compete because she’s a perfectionist and would focus on the negative if she didn’t land a jump or mess up on any components of her program. She would have anxiety and cry right before competing and didn’t want to get on the ice…nothing anything said could alleviate her anxiety. Since working with Christi, she has learned visualization techniques and is much less stressed on competition days. In just 1 year, she placed 27th in her excel season and was actually laughing with her coach right before starting her program. As a mother, I’m so relieved to have a coach that can alleviate my daughter’s angst and learn skills that will help her throughout her entire life. I would recommend Christi to any athlete, not just athletes, but to anyone needing a shift in their negative thinking to positive.

Rosemary Wensley

She landed all of her jumps and finished on the podium 

I can't say enough good things about our experience working with Christi. My athlete lost all her doubles, and then kept trying and trying which made things worse, and then led to significant anxiety about jumping. Christi reframed her mindset, reinforced practice strategies, gave her visualization exercises for her jumps and for competitions. This is her first USFS competition of the season, and she landed all her jumps and as an added bonus, finished on the podium.

Amy Fankhauser
Founder + National coordinator
road to Gold Training Camps

It's a game changer

Christi brings a fresh perspective to visualization techniques that empower athletes and enables them to see their goals and what is blocking them from a completely different view. She opens your eyes to thinking about your goals in a different way. As a coach and skating director, I loved watching the athletes discuss everyday concerns . The connection between the athletes and Christi and one another were amazing.
It's a game changer.

Pair team



within all sports



Works with:

Figure skater with a debilitating eating disorder 

As a child, I skated while grappling with body dysmorphia and an eating disorder from ages 12 to 25. It was during this time that I discovered the addictive nature of validation through achieving goals and medals.





I needed to take control of my life in a different way

At 27, burnout and anger consumed me while I worked 100+ hour weeks as an advertising copywriter. Realizing the need for change within myself, I ventured into meditation and visualization classes for enjoyment, eventually teaching it myself.

I pivoted to start working with mostly athletes

During the pandemic, I had a bold notion to apply these tools to help athletes in addition to the business professionals I had been working with. Amy Fankhauser from Road to Gold Training Camps took a chance on me, and that's when my journey really took off.

My clientele has expanded globally and grown notably

After refining my tactics and visualizations over a couple of years, I've expanded my athletes and high-performance clientele to include elite international clients across various ages, sports, businesses and skill levels.

I launched my first online course for photographers

I'm baby jianbing DIY poutine fingerstache, glossier tumeric air plant seitan.

january 2022

March 2022

december 2022


I traveled to Berlin and found my true calling

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I got married to my soulmate and best friend

I'm baby jianbing DIY poutine fingerstache, glossier tumeric air plant seitan.

I made $100K from my online course this year

I'm baby jianbing DIY poutine fingerstache, glossier tumeric air plant seitan.

The shorter version


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