Photographing your moments in San Francisco, California




Case studies




The Process

“In order to do something you've never done, 
you have to try something you've never tried”

Where the collaboration begins

Discovery Calls

Every discovery call about my process is free and lasts about 15-20 minutes. 
During this time, we'll delve into:

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My mindfulness methodology of combining strategy, visualization and meditation isn't for everyone and that's okay. Feel free to ask any questions you may have!


Team Retainers

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Individual Packages

Pair Team Packages

group classes




Packages are fully customizable to work with an athlete's timeline or season competition schedule. Some prefer a monthly or season retainer, others prefer 6, 8 and 12 week packages

Starting at

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Individual Packages



6, 8 or 12 week packages for individual athletes in any sport discipline, including team sports. They include weekly sessions, visualization design, meditations and personalized strategies with data tracking.
Contact for more info. 

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Contact for pricing

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6, 8 or 12 week packages for two athletes working together in synchronized or complementary roles to achieve a common goal such as ice dance, pair skating or doubles tennis. Includes weekly sessions, visualization design, meditations and personalized strategies with data tracking.

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Contact for pricing

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For teams seeking tailored services for the whole group or individual athletes needing extra support and resources to enhance wellbeing and performance from the inside out throughout the season.

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Contact for pricing

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For those seeking one-off or a series of visualization and mindfulness classes tailored to the needs of their athletes, coaches or staff. 

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Specialized Visualization Design

My visualizations move past old-school methods focused solely on outcomes. You can't control outcomes, but you can control the various variables for better adaptability, which then leads to desired outcomes.

My Visualization Methods & Benefits:
  • Holistic Approach: Addresses life inside and outside of sport, treating the whole person.
  • Innovative Techniques: Combining tactical, process, and non-sensical visualizations to regulate emotions, create consistency, and develop skills.
  • Customizable: Fully adaptable to evolve with the athlete's growth.
  • Empowering: Teach athletes to create their own visualizations.
  • Collaborative: Work with coaches and athletes to break down sport elements, plays, or movements for visualizations
  • Efficient: Dissect elements with visualization to create muscle memory without overworking the body.
  • Unified: Get your brain and body to work together as one.

Holistic Growth Plans

Creating the strategy

specialized visualization design

recorded meditations

mindset strategies

tasks from coaches or support staff

After consulting with coaches, parents and/or sports psychs, I create a strategy to help athletes grow fully from the inside out. Once approved by all parties, tracking begins.

Strategies will incorporate:

based on goals, athletes will track different data points and tasks, every single day they practice.

Athlete Tracking

Finding patterns for data-driven results

Tracking will be shared with the coaches weekly

Strategies and tactics will adapt based on incoming data to identify what works.

Athletes will track either subjective, objective or the combination of data, based on the desired outcome.

Tracking will incorporate any tasks coaches or sports psychologists would like the athlete to complete. 

This system helps streamline training while creating athlete accountability, ownership and consistent growth


Tracking & Strategy Examples

Examples based on actual clients but fully modified to maintain confidentiality


Christi Powell

A couple things to know about me:

  • I'm not a sports psychologist 
  • My speciality is visualization, meditation & strategy
  • I spent 10 years taking courses to master those skills
  • I spent 16 years working in Global Advertising writing commercials
  • I grew up figure skating, but I do not coach it
  • I work across all sports disciplines
  • My approach is the only one like it in the athlete wellness space
  • My clients include Olympic & World Competitors

If you're not sure if this is the right approach for you, always feel free to reach out and ask any questions you have!

World Competitor 2024

I don't even know if I'd gotten to the competition if it wasn't for the sessions with Christi

What’s valuable about what Christi does, is recognizing that we are not robots. We are people. People naturally just go up and down. You wake up in a pretty much a different mood every day. Your body tends to follow your mind and our sport is massively mental. She gives you different tactics like visualization, mood charts and nonverbal communication tools for different situations that has strengthened my partnership in ice dance. These tools have been helpful to create deeper understanding and communication between my partner and me, allowing us to navigate the challenges of competition as a united front. 

One of the worst things that can happen, happened at probably one of the worst times. But I learned tools through her and only her to be able to actually continue with my life and not let everything amalgamate into a mess. We skated the best ever we ever have and we finished fourth at Junior Worlds. And I don't even know if I'd gotten to the competition if it wasn't for the sessions with Christi in those times. 

Photo credit: @fsphoto_syo

Tyler THames
'23 & '24 US Figure Skating Adult Silver
Men's National Champion 

'22,'23 & '24 US Figure Skating
Midwestern Sectional Silver Men’s Champion 

Christi has been one of the most amazing experiences I've had in my life

Working with Christi Powell has been one of the most amazing experiences I've had in my life and has also transformed my life for the better. She has become someone that not only I trust but my coaching staff for figure skating has openly stated “continue working with’s working”. Christi has a very profound way of unlocking and guiding certain triggers that may appear, allowing you to work them out in a much healthier way to not only grow in your sport but in your daily life. She has become a valued member of my team in skating but also someone I cherish in my life. If you’re looking for someone you can trust as a safe space in a world of mental fog and someone to be a lighthouse to guide you through it, you’ve found your person. She provides numerous tools to handle and adapt to high stress practices and competitions. I look forward to each session and may more journeys in the future with Christi.  

Jessica Nicosia, Phd
Senior ADULT Skater

Invaluable life lessons and a newfound sense of self-awareness and confidence

I began working with Christi after seeing some of her work with the Road to Gold program. As a researcher and neuroscientist myself, I began reading up on the science behind visualization and was compelled by the evidence to add it to my skating regimen. Christi was quick to get a read on me as an individual and was able to adapt our sessions and her techniques to my specific needs. I went from popping, on average, 4/7 jumps in my program to being able to do consistent run-throughs rotating, on average, 6/7 jumps and leave the ice feeling a sense of accomplishment and self-satisfaction. I rely on her visualization recordings to get me relaxed and focused before I skate and can hear her saying “emotions aren’t logical” and “adapt to the chaos confidently” every time I feel my performance anxiety start to creep back up. Christi is a rose among thorns in the skating world and our sessions together provided me with invaluable life lessons and a newfound sense of self-awareness and confidence.

Rosemary Wensley
Parent of pre-bronze skater

She landed all of her jumps...and finished on the podium

I can't say enough good things about our experience working with Christi. My athlete lost all her doubles, and then kept trying and trying which made things worse, and then led to significant anxiety about jumping. Christi reframed her mindset, reinforced practice strategies, gave her visualization exercises for her jumps and for competitions. This is her first USFS competition of the season, and she landed all her jumps and as an added bonus, finished on the podium.

Emily Hotchkiss
Parent of junior skater

Skills that will help her throughout her entire life

Since Carly began working with Christi, Carly has made huge positive improvements in her mindset and competitions. Carly hated to compete because she’s a perfectionist and would focus on the negative if she didn’t land a jump or mess up on any components of her program. She would have anxiety and cry right before competing and didn’t want to get on the ice…nothing anything said could alleviate her anxiety. Since working with Christi, she has learned visualization techniques and is much less stressed on competition days. In just 1 year, she placed 27th in her excel season and was actually laughing with her coach right before starting her program. As a mother, I’m so relieved to have a coach that can alleviate my daughter’s angst and learn skills that will help her throughout her entire life. I would recommend Christi to any athlete, not just athletes, but to anyone needing a shift in their negative thinking to positive.


It's a game changer

Christi brings a fresh perspective to visualization techniques that empower athletes and enables them to see their goals and what is blocking them from a completely different view. She opens your eyes to thinking about your goals in a different way. As a coach and skating director, I loved watching the athletes discuss everyday concerns . The connection between the athletes and Christi and one another were amazing.

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